The Peloton Model - How to build a successful subscription service with the Internet of Things

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How to build a successful subscription service

Our speakers Rinus Strydom, Chief Revenue Officer at Particle, and Ken Rapp, CEO at Blustream Corporation show how you can harness IoT to grow recurring revenue, customer satisfaction, and retention within a year.

Why you should attend

  • Learn how to build a scalable business model around IoT that delivers continuous, recurring value and after-sale engagement
  • Discover the best IoT use cases that are best suited for solving real business problems
  • Learn best practices for building a connected enterprise IoT product

Meet Your Speakers

Rinus Strydom

Chief Revenue Officer at Particle

Rinus Strydom is a B2B cloud executive at Particle with a passion for channel sales, enterprise sales, and go-to-market strategy. At Tradeshift, he spearheaded the company's global alliance program which includes 15 alliance team members, 200 global partners, and 50% of the company's total revenue coming via channels.

Prior to joining Tradeshift, Rinus was Chief Marketing Officer for Hubwoo, a French publically traded B2B supply chain firm. In that role, he was responsible for the SAP channel which drove 70% of the company's revenue. Prior to that, Rinus performed sales and channel management roles at Ariba, Perfect Commerce, Commerce One, and SAP America.

Rinus Strydom

Ken Rapp

CEO at Blustream Corporation

Ken is a dynamic entrepreneur and commercialization leader. He is passionate about marrying unmet needs with practical solutions creating enterprise value for customers.

He has founded businesses, created major market categories, and transformed industries thru innovative technology. Ken’s expertise includes launching products, building scalable business models, and creating a culture that enables employees to thrive.

Ken is active with Worcester Polytechnic Institute’s (WPI) entrepreneur programs, is a Trustee of the Zenie Foundation, and is on the Board of the Hanover Theater for the Performing Arts.”

KR Headshot